With private B2B SaaS companies spending about 8% of their annual recurring revenue on marketing, it goes without saying that these organisations will always be keen to extract the best possible results from such expenditure.
This is no less the case when it comes to B2B SaaS companies in robotics – businesses, in other words, that sell cloud-based software to other firms for the management, monitoring, and control of their robotic systems. [Read more…] about How B2B SaaS Companies in Robotics Are Leveraging Marketing to Scale