GE Appliances, now a Haier company, has unveiled a “bold plan” to invest more than $3 billion over the next five years in its US operations, workforce and communities.
This “historic” investment deepens GE Appliances’ commitment to technology development, product innovation and advanced manufacturing.
The company will expand its air conditioning and water heating portfolio, increase production output across all product lines, and further modernize its 11 US manufacturing plants with new automation and capital equipment.
The first phase of investments will begin at GE Appliances plants in Kentucky, Alabama, Georgia, Tennessee, and South Carolina.
Upon completion of this plan, GE Appliances will have invested $6.5 billion across its US manufacturing plants and nationwide distribution network since 2016.
This $3 billion announcement marks the second-largest investment in GE Appliances’ history and that of the US appliance industry – surpassed only by the creation of Appliance Park in the 1950s, the company’s global headquarters in Louisville, Kentucky.
Kevin Nolan, President and CEO of GE Appliances, says: “We are defining the future of manufacturing at GE Appliances by investing in our plants, people, and communities.
“No other appliance company over the last decade has invested more in US manufacturing than we have, and our $3 billion, five-year plan shows that our commitment to US manufacturing will continue into the future.”
The five-year plan kicks off with first phase of plant expansions and new products:
- Camden, South Carolina: Today, the GE Appliances Camden plant produces gas water heaters. With this new investment, demand-response electric water heater and GeoSpring hybrid heat pump water heater manufacturing will be added, doubling the plant’s output and employment once the project is complete. The first phase will be implemented by early 2026.
- Selmer, Tennessee (Monogram Refrigeration, a wholly owned subsidiary of GE Appliances): In December 2025, GE Appliances will add two new models of 2-ton Vertical Zoneline Air Conditioners to its growing air and water product portfolio at its Selmer, Tennesse plant.
- LaFayette, Georgia (Roper Corporation, a wholly owned subsidiary of GE Appliances): Over the past two years, GE Appliances has made significant capital investments to transform its LaFayette, Georgia plant’s capabilities to produce gas, electric and new induction ranges along with wall ovens and cooktops. Once focused solely on electric products, over the next several years the plant is ramping up production of gas ranges previously made in Mexico.
- Decatur, Alabama: GE Appliances’ top-freezer refrigerator plant in Decatur will insource six 22 cu ft models to better support customer demand. Production will ramp up quickly by the end of August 2025.
- Louisville, Kentucky: GE Appliances recently announced a $490 million investment to start production of combo washer/dryers and front-load washers in Louisville, creating 800 new jobs at its largest US manufacturing site and global headquarters. The investment will further strengthen the company’s laundry manufacturing leadership and meet growing consumer demand with enhanced product variety and speed to market.
Investing in people to power growth
With more than 4,000 new US jobs added since 2016, and more than 1,000 new jobs anticipated from the five-year plan announced today, GE Appliances continues to place employees at the center of its growth strategy.
Bill Good, vice president of supply chain for GE Appliances, says: “Infrastructure and tools matter, but they are not enough. America’s manufacturing renaissance will be built by people.
“That’s why we’re partnering with universities, technical schools and high schools to develop the next generation of manufacturing leaders. We’re not just bringing jobs back – we’re bringing purpose, pride, and possibility back to American industry.”
GE Appliances’ people-first approach is a model for the manufacturing sector, especially as labor shortages persist nationwide.
In today’s competitive labor market, the company offers flexible work schedules, upskilling to prepare people for higher-level work, and unique employee programs that break down barriers and create opportunities to pursue successful careers in manufacturing.
Programs and benefits include:
- Industry-leading apprenticeship programs and partnerships, including involvement in two Manufacturing Institute FAME chapters, that have brought more people into skilled maintenance roles;
- Flexible work arrangements, including four-day work weeks and part-time shifts;
- Transportation assistance; and
- Free, on-site primary care clinics for employees and their families.
GE Appliances’ $30 billion annual economic impact
As shared in the company’s 2024 Economic Impact Report, GE Appliances contributes more than $30 billion annually to the US Gross Domestic Product and supports more than 113,000 jobs – both directly and indirectly – through its operations, suppliers, and distribution network.
The new, $3 billion, five-year investment is expected to amplify existing impact by adding jobs, increasing employee skills, driving capacity for innovation, strengthening regional economies, and expanding the company’s domestic supplier base.
Investing in partnerships to benefit communities across the US
GE Appliances is leveraging its engineering innovation, product design, and nationwide distribution network to deliver practical, life-enhancing solutions for disaster response.
By combining technical expertise with strategic partnerships, GE Appliances is focused on meeting urgent needs for clean water and laundry services.
This commitment comes to life through initiatives like the Disaster Response Command Trailer – developed in partnership with WaterStep to provide clean water and sanitation in Kentucky – and the Mobile Laundry Unit, created with the American Red Cross to deliver fresh laundry services using GE Profile Ultrafast Combo Washer/Dryers starting in the Southeast.
Both units are built for rapid deployment and designed to restore dignity and comfort to communities recovering from emergencies. The new trailers will debut at an onsite event today at Appliance Park.
Main image: Aerial view of Appliance Park, GE Appliances global headquarters
