• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer
  • Home
  • Subscribe
  • Your Membership
    • Edit Your Profile
  • Services
    • Advertising
    • Case studies
    • Design
    • Email marketing
    • Lead generation
    • Magazine
    • Press releases
    • Publishing
    • Sponsored posts
    • Webcasting
    • Webinars
    • White papers
    • Writing
  • Shop
    • My Account
    • Cart
  • About
    • Contact
    • Privacy
    • Terms of use
  • Events

Robotics & Automation News

Market trends and business perspectives

  • News
  • Features
  • Video
  • Webinars
  • White papers
  • Press releases
  • Featured companies
    • AMD Xilinx
    • BlueBotics
    • Elite Robot
    • RGo Robotics
    • SICK Sensor Intelligence
    • Vicor Power

ABB’s new collaborative robot GoFa wins prestigious Best of the Best Red Dot award

April 13, 2021 by Sam Francis Leave a Comment

ABB’s GoFa cobot has been awarded the prestigious Red Dot Best of the Best design award in recognition of its unique design concept to make the new robot appealing and accessible to users.

The global Red Dot Design Awards recognize achievements in product design, with the jury assessing thousands of entries every year.

Red Dot’s “Best of the Best” award is for groundbreaking design and is the highest award in the competition, reserved for the most aesthetically appealing, functional, smart or innovative design.

GoFa is the fastest cobot in its class and is intended to work side-by-side with humans, without the need for fences, on a wide range of tasks.

Advanced safety features, including intelligent sensors in each joint which bring the cobot to a stop in milliseconds if it senses any unexpected contact, allow GoFa to safely operate directly and continuously alongside workers.

The brief for the product designers was to create an intuitive, user-friendly, approachable design to encourage people, and particularly first-time users, to confidently use and interact with GoFa.

Sami Atiya, president of ABB’s robotics and discrete automation business area, says: “Making robots more approachable, easier to use and more intuitive is key to our vision to make robots as familiar in the workplace as a laptop is today.

“I am delighted that our new cobot GoFa has been recognized by the Red Dot jury for how user-friendly it is. GoFa is a game-changer, reinforcing the importance of good industrial design to make it easier for more people to work with robots.

“Creating an approachable design will ensure robots are adopted across a range of workplaces outside traditional factory environments, helping us to unlock automation for new users and new industries around the world.”

GoFa’s design is a departure from the look of traditional industrial robots, narrowing the boundaries between industrial and consumer products.

It employs slim, straight arms that give the cobot a user-friendly yet strong appearance, while the advanced use of color, material and finish gives GoFa a modern, sleek look.

Its simple arm-side interface design with two buttons and light ring echoes the easy-to-use interfaces of consumer products. This makes it accessible even for first-time robot users more accustomed to consumer technology and who may be unfamiliar with industrial machinery.

Andie Zhang, global product manager, collaborative robotics for ABB Robotics, says: “Industrial design is not just about the aesthetic! Form follows function, and our emphasis on human-centric design, using the approach of a consumer product means GoFa communicates the proposition of usability, utility and ease of use.

“Creating an attractive, approachable design allows people to get the best out of their cobots. We not only want people to feel comfortable working alongside it, we want users to enjoy working with the robot.

“GoFa is programmed by touching the robot’s arm and leading it, so it’s important that users are comfortable with holding and guiding the cobot as they teach it.”

ABB’s cobots are intuitively designed so customers need not rely on robot programming specialists. This will help industries that have low levels of automation, with customers able to operate their cobot within minutes of installation, straight out of the box, with no specialized training.

Zhang says: “With their ease-of-use digital tools, integrated safety features and higher payloads, our new cobots represent the future of human and robot collaboration.

“This next generation will enable even more businesses to automate repetitive, mundane and dangerous processes, to enhance productivity and flexibility while leaving employees free to do more value-add activities.

“If you can use a tablet or smartphone, you can work with our cobots.”

The launch of ABB’s new GoFa cobot builds on the success of ABB’s YuMi family, which has been helping businesses safely automate key tasks since YuMi launched in 2015. The design concept of YuMi, which ABB describes as “the world’s first truly collaborative robot”, also won the Best of the Best Red Dot award in 2011.

Print Friendly, PDF & Email

Share this:

  • Print
  • Facebook
  • LinkedIn
  • Reddit
  • Twitter
  • Tumblr
  • Pinterest
  • Skype
  • WhatsApp
  • Telegram
  • Pocket

You might also like…

Filed Under: Industrial robots, News Tagged With: abb, approachable, award, best, cobot, cobots, consumer, design, dot, gofa, industrial, people, product, red, robot, robots, users

Join the Robotics & Automation News community

Reader Interactions

You must log in to post a comment.

Primary Sidebar

Latest articles

  • Otto Motors launches new ‘mid-sized’ autonomous mobile robot
  • SGS introduces ‘cutting-edge testing protocol’ for robots checking furniture drawer slides
  • Europalco buys two robots from Kuka to add ‘wow factor’ to shows
  • Kivnon to launch new version of its forklift AGV at Advanced Factories Expo
  • Comau developing new mobile robot solution for three EU projects
  • What is the cost of hiring a Vue.JS developer?
  • Palletizing Systems and Robots
  • DONCEN MOTOR: Flat BLDC Motor is the Future Trend of the Robot
  • Top Benefits of Using Automation in Your Business
  • The Future of Colocation Hosting and How it is Evolving to Meet Changing Business Needs

Most Read

  • Top 20 electric vehicle charging station companies
    Top 20 electric vehicle charging station companies
  • Difference Between Three-Phase and Single-Phase Power
    Difference Between Three-Phase and Single-Phase Power
  • Scientists have found more water in space than they ever knew possible
    Scientists have found more water in space than they ever knew possible
  • Hengbot unveils ‘world’s first robotic dog with musculoskeletal limbs’
    Hengbot unveils ‘world’s first robotic dog with musculoskeletal limbs’
  • Top 20 programmable logic controller manufacturers
    Top 20 programmable logic controller manufacturers
  • Why is My Car Key Stuck in the Ignition?
    Why is My Car Key Stuck in the Ignition?
  • How to Know if Your iPhone is Being Tracked? Check This!
    How to Know if Your iPhone is Being Tracked? Check This!
  • What You Need to Know About Fixing an Engine Misfire
    What You Need to Know About Fixing an Engine Misfire
  • Why is Money Important in Our Lives?
    Why is Money Important in Our Lives?
  • How to become a G-Code master with a complete list of G-Codes
    How to become a G-Code master with a complete list of G-Codes

Overused words

ai applications automated automation automotive autonomous business companies company control customers data design development digital electric global industrial industry logistics machine manufacturing market mobile operations platform process production robot robotic robotics robots safety software solution solutions system systems technologies technology time vehicle vehicles warehouse work

Secondary Sidebar

Latest news

  • Otto Motors launches new ‘mid-sized’ autonomous mobile robot
  • SGS introduces ‘cutting-edge testing protocol’ for robots checking furniture drawer slides
  • Europalco buys two robots from Kuka to add ‘wow factor’ to shows
  • Kivnon to launch new version of its forklift AGV at Advanced Factories Expo
  • Comau developing new mobile robot solution for three EU projects
  • What is the cost of hiring a Vue.JS developer?
  • Palletizing Systems and Robots
  • DONCEN MOTOR: Flat BLDC Motor is the Future Trend of the Robot
  • Top Benefits of Using Automation in Your Business
  • The Future of Colocation Hosting and How it is Evolving to Meet Changing Business Needs

Footer

We are…

Robotics and Automation News was established in May, 2015, and is now one of the most widely-read websites in its category.

Please consider supporting us by becoming a paying subscriber, or through advertising and sponsorships, or by purchasing products and services through our shop – or a combination of all of the above.

Thank you.

Independent

Archivists

April 2021
M T W T F S S
 1234
567891011
12131415161718
19202122232425
2627282930  
« Mar   May »

Complex

Old-skool

This website and its associated magazine, and weekly newsletter, are all produced by a small team of experienced journalists and media professionals.

If you have any suggestions or comments, feel free to contact us at any of the email addresses on our contact page.

We’d be happy to hear from you, and will always reply as soon as possible.

Future-facing

Free, fair and legal

We support the principles of net neutrality and equal opportunities.

Member of The Internet Defense League

Copyright © 2023 · News Pro on Genesis Framework · WordPress · Log in

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT