Global automotive brand Renault has opened a new design center in the Chinese city of Shanghai.
The new design center in Shanghai will support Groupe Renault’s expansion strategy in China, which has been the world’s number-one car market since 2009.
China was Groupe Renault’s fourth-largest market in 2018, and the country is one of the key pillars of the automaker’s “Drive the Future” strategic plan.
Groupe Renault’s design department is pursuing its strategy of international expansion with the opening of Renault Design Center Shanghai, the group’s seventh design center worldwide.
The team of designers at the Renault studio in Shanghai will draw its creativity from a city on the leading edge of technologies in the development of connected, innovative and electric mobility solutions.
The new venue for the creation and exploration of the latest trends will contribute to Groupe Renault’s expansion strategy in China.
Groupe Renault’s Design Department, already present in France, Romania, South Korea, Brazil and India, is pursuing its strategy of international expansion with the opening of a new design center in Shanghai. The new Renault Design Center Shanghai will imagine and design future Groupe Renault models directly addressing the expectations of Chinese customers.
Laurens van den Acker, executive vice president, corporate design, says: “Our new design studio in Shanghai fully supports Groupe Renault’s strategy to win over new customers in China.
“We plan to hire some 20 local designers in the coming months. These talents will help us to anticipate the expectations of Chinese customers.
“Renault Design Center Shanghai will play a major role in the design of future local products. It will also contribute to global Groupe Renault projects.”
Renault’s design center in Shanghai will cover all automotive design sectors, including exterior and interior design, colors and materials, UX design and UI design.
Based in the center of Shanghai and drawing on the city’s creative momentum, the designers will explore the latest trends with a view to responding to the expectations of Chinese customers both in terms of styling and technological innovation.
The designers at the Shanghai center, like those at the group’s other design centers, will be able to participate in in-house styling competitions organized for all Groupe Renault projects.
All the studies for future projects will benefit from a multicultural and creative approach thanks to the 32 nationalities present at the Design Department.
