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IBM signs 10-year deal with Indian fashion firm Aditya Birla 

IBM and Indian fashion firm Aditya Birla Fashion and Retail Ltd. (ABFRL) have expanded their existing relationship with a 10-year services agreement.

As a part of this agreement, IBM will bring in its global technology and automation expertise to help enhance and manage ABFRL’s IT infrastructure, with better availability of IT systems, employee productivity through self-help solutions and improved disaster resilience.

IBM will provide infrastructure-as-a-service in a private cloud environment, enabling ABFRL to scale its IT operations in line with their business growth.

With more than 8,000 points-of-sale across 700 cities, including more than 2,000 exclusive ABFRL brand outlets, the company owns some of the best-known brands in the country such as Louis Philippe, Van Heusen, Allen Solly, Peter England and many others.

Commenting on the partnership, NP Singh, CIO, ABRFL, said, “The retail industry has seen a stupendous growth in the past decade with the emergence of technology-enabled smart consumers.

“The newly extended agreement with IBM will help us accelerate our transformation in a way which is more efficient, cost effective and seamless.”