According to Gartner, buyers spend only about 17% of their buying time meeting suppliers. They would have spent the largest chunk researching and deliberating within the team. Most of that research happens online.
This is why more robotics and automation firms now use specialist Google Ads services for B2B brands to reach engineers who are already looking, alongside trade shows and direct sales.
While paid search is a reliable solution, it must be done carefully, or the budget gets drained with nothing to show for it. [Read more…] about How Robotics and Automation Suppliers Can Win More B2B Leads with Paid Search