AI-powered videos are ‘outperforming million-dollar ad campaigns’, according to a new report by the Internet Advertising Bureau
According to the the Internet Advertising Bureau’s 2025 Digital Video Ad Spend & Strategy Report, nearly nine in 10 advertisers are now using AI for video ads, with 40 percent of all ads expected to be AI-assisted by 2026.
The IAB is an American advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry.
The IAM used a family-owned tamale shop in Los Angeles as an unlikely case study in the power of AI-driven advertising. (Tamale is a traditional Mesoamerican dish made from a “masa” – a corn-based dough – that is steamed in a corn husk or banana leaf.) [Read more…] about IAB report: 9 out of 10 advertisers now using AI for video ads