With 300 hours of video being added to YouTube every minute and Instagram stories being viewed by 500 million people every day, the battle for attention is relentless and continuous for most marketers, and in this struggle, many tools aid brands in demonstrating their services and distinguishing them from the rest.
One of these invaluable tools is interactive in-stream video advertising, which must be noted as among the most effective in the potential arsenal of marketers. Hence, in this article, we will delve into this type of advertising.
What is Interactive In-Stream Video Advertising?
Put plainly, an interactive in-stream video ad resembles a typical in-stream video ad you might encounter while streaming videos but with extra interactive features.
You might wonder, what constitutes an interactive element? These could encompass clickable dots, quizzes, polls, in-ad-games, or QR codes embedded within the advertisement.
Advantages of Interactive In-Stream Video Advertising
The primary and most evident advantage of interactive in-stream video advertising is its rapid and robust enhancement of viewer engagement.
Because users are not merely passive observers but actively participate in the content display, they become more emotionally connected to the brand, thereby increasing their trust level in you as an advertiser.
Moreover, your video can be aimed at an audience akin to your brand’s demographic or can be inserted into videos that align with your ad’s keywords.
Utilizing these targeting methods enables you to showcase your ad to viewers who share the demographics or interests of your target audience. Because these viewers may share similar interests and buying motivations with your customers, properly targeted in-stream video ads can ultimately lead to increased chances of purchase.
Another extremely important advantage of interactive in-stream video advertising is that it is not as intrusive as many other types of video advertising.
The element of interactivity, the ability to click on a button, express your emotions, and win a mini-game allows the ad to become a companion rather than an imposing salesperson at the grocery market.
This reduces the level of annoyance from the advertisement and enhances the user experience.
Real-World Examples and Case Studies
Some brands have mastered the craft of creating interactive video ads to perfection. We want you to learn from the best, so we’ve selected examples of ingenious interactive video ad campaigns from brands that have proven themselves to be leaders in the industry.
Nike Air Max Dia
Nike’s engaging, interactive video enables you to select your own outfit for a photo shoot. The stylist communicates directly with viewers, asking questions and approving each user’s choice.
This advertising approach not only showcases how Nike’s clothes look on real people but also demonstrates how they can be paired together seamlessly.
Feelunique
Online beauty retailer Feelunique has replaced the traditional storefront with videos. Feelunique transformed videos showcasing its e-commerce products into shopping opportunities for website visitors.
This savvy approach to online browsing led to an impressive video engagement rate of 40% and a fourfold increase in conversion rates.
Smarter and Amazing Thai
Smarter and Amazing Thai collaborated to produce an interactive travel video. The interactive segments of the video provide viewers with insights into Thailand’s attractions, showcasing a realistic and breathtaking depiction of the country.
Leveraging a diverse range of content, Smarter highlighted various experiences, spa and wellness options, hotels, luxury tour packages, and some must-visit culinary spots that viewers can explore from the comfort of their own homes by simply clicking on the video.
