Robotics & Automation News

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Middle kingdom: ABB aims for mid-market expansion in China

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As China’s automation appetite grows beyond mega-factories, ABB is betting big on the mid-market. Its latest launch of three robot families – Lite+, PoWa, and a redesigned IRB 1200 – marks a strategic shift to tap the country’s booming small and medium-sized enterprise (SME) segment. (See video below.)

Manufactured at ABB’s state-of-the-art Shanghai Mega Factory (main image), the new robots are purpose-built for mid-tier industrial applications, offering simplified deployment, AI-ready controls, and modular designs.

The move signals ABB’s intent to lead not just in top-tier industrial automation but also in more accessible, user-friendly robotics platforms tailored for China’s evolving industrial landscape. [Read more…] about Middle kingdom: ABB aims for mid-market expansion in China

ABB launches three new robot ranges to expand automation in China

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New robot products aimed primarily at medium-sized businesses 

ABB is expanding its portfolio with three new robot ranges to support China’s ongoing expansion in advanced manufacturing, building on 30 years of robotics leadership in the country.

Manufactured at ABB’s Robotics’ state-of-the-art Shanghai Mega Factory, the new robot families address a wide range of automation needs in high growth sectors including electronics, consumer industries and general industries – from essential material handling to high-end applications like dispensing and polishing.

All are powered by ABB Robotics’ OmniCore single control platform that enables the full integration of AI, sensor, cloud and edge computing systems to create the most advanced and autonomous robotic applications. [Read more…] about ABB launches three new robot ranges to expand automation in China