As China’s automation appetite grows beyond mega-factories, ABB is betting big on the mid-market. Its latest launch of three robot families – Lite+, PoWa, and a redesigned IRB 1200 – marks a strategic shift to tap the country’s booming small and medium-sized enterprise (SME) segment. (See video below.)
Manufactured at ABB’s state-of-the-art Shanghai Mega Factory (main image), the new robots are purpose-built for mid-tier industrial applications, offering simplified deployment, AI-ready controls, and modular designs.
The move signals ABB’s intent to lead not just in top-tier industrial automation but also in more accessible, user-friendly robotics platforms tailored for China’s evolving industrial landscape. [Read more…] about Middle kingdom: ABB aims for mid-market expansion in China