• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • About
    • Contact
    • Privacy
    • Terms of use
  • Advertise
    • Advertising
    • Case studies
    • Design
    • Email marketing
    • Features list
    • Lead generation
    • Magazine
    • Press releases
    • Publishing
    • Sponsor an article
    • Webcasting
    • Webinars
    • White papers
    • Writing
  • Subscribe to Newsletter

Robotics & Automation News

Where Innovation Meets Imagination

  • Home
  • News
  • Features
  • Editorial Sections A-Z
    • Agriculture
    • Aircraft
    • Artificial Intelligence
    • Automation
    • Autonomous Vehicles
    • Business
    • Computing
    • Construction
    • Culture
    • Design
    • Drones
    • Economy
    • Energy
    • Engineering
    • Environment
    • Health
    • Humanoids
    • Industrial robots
    • Industry
    • Infrastructure
    • Investments
    • Logistics
    • Manufacturing
    • Marine
    • Material handling
    • Materials
    • Mining
    • Promoted
    • Research
    • Robotics
    • Science
    • Sensors
    • Service robots
    • Software
    • Space
    • Technology
    • Transportation
    • Warehouse robots
    • Wearables
  • Press releases
  • Events
sony ai and robotics

Sony returns to robotics market after 12 years away

October 8, 2017 by Mai Tao

 

Japanese electronics giant Sony is returning to the robotics market after more than a decade away, according to a report on Nikkei. 

The company is reportedly planning to bring back together the team which produced Aibo (pictured below), the robotic pet dog for the home, which proved popular many years ago.

Sony was at one time the most talked-about electronics company in the world, the Apple of its day. 

Its Walkman personal stereo and many other electronics devices were all over the world.

Now, while its games console is said to be the best device of its type and the company is successful in many categories, it is said to be underperforming financially.

 

sony, aibo, robot pet
Aibo the robotic pet dog is no longer supported by its maker Sony, much to the disappointment of its owners everywhere

Various restructuring strategies have been tried by the management, including concentrating more on the sensors market.

But it seems the lure of the robotics market, and all the attention it’s been getting in the past year or two – largely brought about by the launch of RoboticsAndAutomationNews.com, is something Sony wants to be part of.

And, according to Nikkei, Sony is planning to reincarnate the robotic pet dog. Only this time it will have smart speakers and be equipped with artificial intelligence and internet connectivity.

As such, the dog – whatever it ends up being called this time – will fit into the same category as home hubs such as Amazon’s Alexa-enabled Echo, Apple’s Siri-enabled HomePod and Google’s Home.

The big difference between Sony’s dog and the Silicon Valley tech giants’ products will be that the dog will move around and the others just sit in one place.

There are many other companies – large and small – launching home robots which do more around, but the more sophisticated ones – such as Pepper and Nao, both owned by SoftBank Robotics – are probably too expensive for mass market adoption.

Nikkei also notes that Sony’s CEO, Kazuo Hirai, last year suggested the company may develop robots for industrial use, including factory automation.

While that remains to be seen, for now, Sony is saying the rekindling of its interest in robotics fits in with the many other related developments within the company, such as its Xperia augmented reality applications, its neural network libraries, and “Future Lab Program”, through which Sony says it aims to “co-create new lifestyles and user value in the future” with AI.

In the video below, Masahiro Fujita, of Sony’s system research and development group and one of the original Aibo developers, says: “Sony has been involved in AI and robotics research for some time.

“It began at the technology laboratory in the 1980s. Whether Aibo or Qrio, the idea was new relationships.

“The mechanism for communication and interaction between us and robots is crucial for our co-existence.”

Another of the team, Takuya Narihira, says: “Since the days of Aibo, Sony has been applying machine learning to many different things.

“There’s a lot of AI used in image recognition, speech recognition and natural language comprehension.”

Sony’s deep learning and neural network libraries are now open source, he says, adding that the company is hoping to make a contribution to the field of AI.

Izumi Kawanishi, of the AI robotics business group at Sony, says: “It’s a field that opens up new user experiences.

“In a broad sense, drones and even cars can be considered as robots.

“Our challenge is to incorporate AI into such items and make them more intelligent.”

Shin Takanashi, another of Sony’s robotics business team, says: “Xperia on wheels, or a vehicle that allows you to get about with great ease … in the age of self-driving vehicles.

“Maybe we should rethink the whole concept of vehicular travel.”

Print Friendly, PDF & Email

Share this:

  • Click to print (Opens in new window) Print
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to share on X (Opens in new window) X
  • Click to share on Tumblr (Opens in new window) Tumblr
  • Click to share on Pinterest (Opens in new window) Pinterest
  • Click to share on WhatsApp (Opens in new window) WhatsApp
  • Click to share on Telegram (Opens in new window) Telegram
  • Click to share on Pocket (Opens in new window) Pocket

Related stories you might also like…

Filed Under: News Tagged With: aibo, sony, sony aibo, sony qrio, sony robotics

Primary Sidebar

Search this website

Latest articles

  • Canadarm2 grapples Cygnus XL in key robotic arm manoeuvre at the ISS
  • Autonomous underwater waste collection soon to be a reality
  • Italian Institute of Technology develops robot for vineyard applications
  • Flexiv to make largest appearance yet at China International Industry Fair
  • Why Well Fitted Construction Uniforms Are Becoming a Safety Imperative?
  • Inspection and maintenance robots: Reaching the unreachable and dangerous
  • Fugro and NOAA partner to advance remote deep-ocean mapping
  • Meiko Group partners with Fizyr and Yaskawa Europe on automated dishwashing
  • The Precision Engineering Foundations of Next-Generation Robotics
  • ABB to invest an extra $110 million in US manufacturing

Secondary Sidebar

Copyright © 2025 · News Pro on Genesis Framework · WordPress · Log in

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT