Tag: empathy

  • 8 Best Practices to Design a Customer Empathy Study

    8 Best Practices to Design a Customer Empathy Study

    Understanding customer needs seems straightforward, yet many companies constantly miss the mark and deliver experiences that confuse, frustrate, or downright anger their customers. Why does this disconnect happen so often? In a word: empathy. Brands fail to truly empathize with their customers and see things from their perspective. In today’s experience-driven economy, empathy is a…