Nissan has taken to heart research suggesting that people can love everything about a car, but won’t buy it if it doesn’t pair with their smartphone
Just how much our smartphones rule our lives has been revealed, if a report by McKinsey is anything to go by.
The management consulting company did a survey which found that car buyers admit they can like everything about a new model – the styling, price, fuel economy and how it drives – yet will still walk out of the showroom because it won’t connect properly with their beloved mobile phone.
Now, Nissan is using the study to understand the importance of developing infotainment systems in crossovers such as the Qashqai, Juke and X-Trail. [Read more…] about Some people say they won’t buy a car unless it’s compatible with their smartphones – and Nissan is taking them seriously