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Jumpstart your commercial email marketing company: What are the steps to take?

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When a business wishes to expand its services, the most crucial tool to utilize is email marketing. It helps your business to take the right step towards the right direction.

Did you know that there are 4.8 billion people all over the globe that use email and this number is predicted to rise to 5.3 billion by the end of 2022?

As long as promotion and marketing of services and goods are concerned, email marketing companies are the ones that help all businesses. [Read more…] about Jumpstart your commercial email marketing company: What are the steps to take?

Why Businesses Need a Complete Marketing Toolkit

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What does it take to define and refine all of your marketing endeavors?

Today, digital marketing presents many challenges, including effective allocation of resources, sales lead management processes, campaign optimization, and ROI improvement.

It’s no secret that every brand is growth-oriented. That’s why marketers are always on the lookout for a tech solution or an all-in-one marketing platform that can help them achieve more with fewer resources. [Read more…] about Why Businesses Need a Complete Marketing Toolkit

Things to Know About How Automatic Instagram Likes Work and Their Use in Marketing Strategy

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Today, a lot of people want to grow their Instagram engagement, and improving stats such as likes is an integral part of growing an online audience.

Is great content important? Yes, followers are going to like things they enjoy watching. But producing great content and getting it in front of Insta users in the first place are two different things.

No matter how amazing your pics are, people can’t like what they never see, and the site’s algorithms work in favor of posts that already have a lot of hearts. [Read more…] about Things to Know About How Automatic Instagram Likes Work and Their Use in Marketing Strategy

How to Level up Your Marketing Strategy in 2022

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The year 2021 is fast drawing its curtains. Businesses are fast closing end-of-the-year deals and are applying finishing touches to their calendar for 2022. If you’ve not finished setting up your brand or business calendar for 2022, you might as well get started.

With the advent of the Covid-19 pandemic, businesses worldwide had to shut down and devise means to work online and from home.

This means that your business can’t afford to remain offline, now is the time to launch full-scale online and do all your can to ensure that your business is thriving online. The year 2022 is projected to see a lot more online activity, and that’s where your marketing focus should be. [Read more…] about How to Level up Your Marketing Strategy in 2022

Why video marketing strategy is crucial for your business

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Various socio-economic factors (big one hit in 2020) influence the way people want to have the content to be delivered to them.

Marketers learned that lately in order for their product to be more desired and conversions to be boosted videos must be widely implemented. Actually, videos became a valuable part of any smart marketing campaign. Some numbers provided by Wyzowl might prove the point.

87% of video marketers state that the traffic to their website increased.
89% of marketers love videos for their ability to improve ROI levels
84% of marketers generated more leads. [Read more…] about Why video marketing strategy is crucial for your business

5 Reasons to Use Modern Digital Displays in Your Marketing Efforts

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Today, shopping has taken a major shift, with consumers relying on digital information when selecting products and services to purchase. Business owners employ different marketing methods, including paid advertising, relationship and transactional marketing.

While developing a marketing strategy and plan, it is essential to identify your business goals, research your market, profile potential customers and competitors, and test your ideas.

With the technological advancements, shopping habits have rapidly evolved, with most people shifting to digital spaces due to the convenience and sophistication that comes with them. [Read more…] about 5 Reasons to Use Modern Digital Displays in Your Marketing Efforts

Digital marketing is the new normal

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More than a year ago, the world stopped. Literally.

The pandemic blind-sided us in a way that we never could have imagined. Our normal home/work routine was replaced with either too many hours to contemplate what was actually happening or not enough hours to adjust to a new crazy routine at home.

And it was during those seemingly unending moments of nothingness that we all looked for a means to find out what was happening in the ‘outside world’. [Read more…] about Digital marketing is the new normal

5 Marketing Technology Trends Taking Over Advertising

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Technology in just about every industry is evolving at a rapid pace and that goes especially true for the marketing and advertising industry. The marketing industry alone is set to hit $389 billion in ad spend in 2021.

Below, we go over some of the major marketing tech trends that are heavily influencing the advertising industry, showing where the industry is currently and perhaps providing some insights into where the advertising industry is headed. [Read more…] about 5 Marketing Technology Trends Taking Over Advertising

Machine learning in banking and marketing applications for 2021 and beyond

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Artificial intelligence (AI) and machine learning in banking make the strongest combination possible. Since these technologies are versatile, there are a lot of ways to use them across industries, and in the fintech sector as well.

There are a lot of concerns and discussions around artificial intelligence and machine learning that last for several decades already. The recent pandemic has greatly accelerated the development of innovation.

Smart robots are already capable of helping shoppers select and deliver goods, as well as performing simple medical tasks such as delivering drugs and instruments. What is more, the main forecast remains unchanged – the share of artificial intelligence in business will grow every year. [Read more…] about Machine learning in banking and marketing applications for 2021 and beyond

Essential Marketing Tech Tools

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Few areas of business have escaped the technological revolution. Indeed there is so much that can be gained by embracing the latest tech trends commercially.

In particular, tech is changing the face of the way business markets their brand and products – something that can make keeping up with the increasing demands of an effective marketing schedule that little bit easier.

Not to mention help to supply potential customers with a consistently positive experience each time they interact with your brand. [Read more…] about Essential Marketing Tech Tools