Startup company Foamplant launches ‘world’s first sustainable foam’

A startup company called Foamplant, based in the Netherlands, is launching what it claims is “the world’s first and only fully circular, sustainable open cell foam”.

Branded “Moorefoam”, the product will be officially launched at Foam Expo Europe (8-10 November, Stuttgart, Germany).

Patented Moorefoam technology enables circular production in the bedding, furniture, automotive and avionics sectors, says the company. Moorefoam is available to order now, with initial deliveries in mid-April 2023.

Almost 50 percent of global plastic waste is foam. Every year, millions of cubic metres of mattress and seating foam are incinerated or sent to landfill, generating unsustainable levels of pollution and raw material waste.

At Foam Expo Europe 2022, Dutch scale-up Foamplant is launching the sustainable foam alternative the industry urgently needs: Moorefoam.

Moorefoam is the world’s first fully circular open cell foam, enabling bedding, furniture, automotive and avionics manufacturers to make their products sustainable.

Through repeatedly reusing Moorefoam, manufacturers can achieve 90 percent CO2 reduction and vastly reducing their operations’ carbon footprint and achieving their sustainability goals.

Made from bio-polyester, Moorefoam is naturally fire retardant, no harmful additives required which is key for mattresses and aviation seating. Reusable without downcycling, Moorefoam is efficiently mechanically recyclable.

Martin Tietema, Foamplant founder and CEO, says: “With enough effort, persistence and creativity, every material can be produced in a sustainable way.”

International industry demand for Moorefoam has been “rapid and enthusiastic”, led by mattress and furniture producers in Europe. Interest has been shown from international car manufacturers and aviation suppliers.

Founded in 2017 by Tietema, Foamplant says its mission is “to enable sustainable, fully circular production cycles – eliminating foam waste, for a more climate-conscious world”.

The Dutch scale-up was a finalist in the 2021 Deloitte Technology Fast 50 Rising Star/Most disruptive technology category. Foamplant is now pending Series A investment.