Addverb and Element Logic agree strategic partnership for synergies in warehouse automation

Addverb, a robotics company providing warehouse automation solutions, has agreed a strategic partnership with Element Logic, a warehouse optimization provider, and the world’s first and largest AutoStore partner.

Pieter Feenstra, Addverb’s CEO of the EMEA region, says: “We are thrilled to enter into this partnership with Element Logic and are proud to work together with such a prestigious player of the industry renowned across Europe and globally.

“Our ability to serve the market demand will exponentially increase, offering access to a complete automation solution combining AutoStore systems and Addverb’s Mobile Robots.

“We believe the strong portfolio, innovation expertise, and depth of resources we are bringing together through this partnership will allow us to create even more value for our customers.”

Addverb offers a unique logistics combination of fixed and mobile automation and advanced warehouse software solutions.

Addverb’s expertise involves providing end-to-end warehouse automation solutions based on Industry 4.0, IoT, and robotics. Addverb has provided solutions to various customers such as Unilever, Flipkart, Amazon, PepsiCo, Coca-Cola, Dabur, Johnson & Johnson, and more.

Hans-Jörg Braumuller, group design and consulting director at Element Logic, says: “This partnership will spark the ability to create use-cases around AutoStore projects, which will turn around a better ROI for customers and have less dependency on the scarce labor.

“At Element Logic, our global expansion is happening at an exciting rate and Addverb will be a part of that. We’re looking forward to working with them to make for more flexible warehouse automation technology.”