MassRobotics partners with Procter & Gamble to develop automation and manufacturing-related applications

MassRobotics, a hub for entrepreneurs starting robotics and automation companies, has launched a new partnership with consumer goods multinational Procter & Gamble to collaboratively explore technologies around automation and manufacturing-related applications.

The goal of the partnership is to develop ideas to improve productivity, drive increased value for consumers, accelerate agility from more automation, and allow more flexibility in meeting the manufacturing deadlines of customers.

In addition to exploring and accessing innovations from resident startups, MassRobotics’ overall community will help P&G remain on the cutting-edge of the robotics and automation industry and more closely collaborate with existing P&G robotics partners in Massachusetts.

Fady Saad, co-founder and vice president of strategic partnerships, MassRobotics, says: “It’s always thrilling to see MassRobotics’ partners and residents work together to explore the edge of the robotics innovation.

“P&G offers inroads and intelligence to help our startups bring new thinking to automation and AI for manufacturing. We believe this mutual exploration of technology can benefit the entire automation category.”

Jay Joyner, director of robotics and automation, P&G, says: “We’re excited to be a member of this critical ecosystem to collaborate on the direction and offerings of MassRobotics’ residents and partners.

“This will help us as we identify breakthrough innovation with robotics and automation technologies more quickly. This accelerates our ability to deploy innovative new technologies to our manufacturing sites.”