Google Ads is a very powerful marketing platform. Whether you work for a corporation or own a small business, if you want to get in front of people searching for your product or service, Google Ads can provide almost immediate results.
Unlike social media platforms, when people use Google and search for specific, relevant phrases or “keywords,” you can usually understand the searcher’s intent and place ads in front of your audience when they are ready to buy or sign up.
This level of targeting is a lot more difficult on social media, as users are typically scrolling through a newsfeed rather than actively searching for something of relevance. [Read more…] about Google Ads – Can AI optimize your ads?