Archives for April 6, 2020

Overcoming chip defectivity challenges in automotive product development

April 6, 2020 by David Edwards Leave a Comment

By Serena Brischetto, marketing and communications manager at SEMI Europe

In the future, electronics-related gear including advanced driver-assistance systems (ADAS) will account for a whopping 50 percent of automotive costs.

More importantly, with more control of vehicles shifting to automation, the margin of error in component performance and reliability will become vanishingly small as zero defects become the new safety standard.

SEMI’s Serena Brischetto spoke with Antoine Amade, senior regional director EMEA, Entegris about zero defects as a “new collaborative approach” (see video below) necessary to shape the car of the future and the automotive industry. [Read more…] about Overcoming chip defectivity challenges in automotive product development

How Automation is Disrupting All Kinds of Manufacturing in 2020

April 6, 2020 by Polly Leave a Comment

We are entering an era of smart factories and automated manufacturing. While many speculate it to be the end of manual labor as we know it, the evidence points in a different direction.

Industrial automation has ushered new ways that machines and human effort can collaborate to increase efficiency and drive down complexity.

This is especially true for the emerging automation technologies which, in the past few years, are disrupting all kinds of manufacturing. [Read more…] about How Automation is Disrupting All Kinds of Manufacturing in 2020

Essential Legal Issues Associated With Web Scraping

April 6, 2020 by Polly Leave a Comment

“Web scraping”, also called crawling or spidering, is the automated gathering of data from someone else’s website.

Scraping is an essential part of how the Internet functions, and it has traditionally been the backbone of many companies’ marketing, lead generation, and market intelligence efforts.

In fact, many online services, large and small, use scraping to build their databases, all of which are worth hundreds of billions of dollars. This article will answer the question – is web scraping legal? [Read more…] about Essential Legal Issues Associated With Web Scraping

Why You Should Use Call Tracking for Your Conversion Optimization Strategy

April 6, 2020 by Polly Leave a Comment

1. Use call tracking

Not all of your conversions are non-calls. In other words, you get online purchases if you’re an e-commerce store, but you also get phone-in orders, right?

A lot of the customers do in fact call. And so if you’re not tracking your calls, you don’t truly understand how you’re receiving those calls and therefore, you can’t increase your efforts in those areas to generate more calls.

For example, we generate thousands of leads a month here and about 40 per cent are calls, in many cases. On the low months, it’s 20 per cent. [Read more…] about Why You Should Use Call Tracking for Your Conversion Optimization Strategy