Hannover Messe is probably the world’s largest industrial technology trade show. It’s an annual event which last year attracted almost a quarter of a million visitors from around a hundred countries.
For its 6,000 or so exhibitors – which include all the leading industrial robotics and automation companies – Hannover Messe provides a platform to reach markets in virtually every country in the world.
Additionally, every year, the organisers of the event choose a “partner country”, which is given a higher profile in publicity activities and more support to access Germany’s huge industrial base. [Read more…] about Sweden looking to make the most of its partner status at Hannover Messe
