Chinese company HIT Robot Group says it is in negotiations with 50 companies it came into contact with during this year’s Automatica exhibition.
In exclusive comments to Robotics and Automation News, an insider at HRG says the company is at various stages of negotiations with the potential partners, and hopes to finalise deals soon with at least eight of them.
HRG claims to be China’s leading robot producer, and says it drew “rave reviews” at Automatica 2016, an international exhibition for automation and robotics in Munich, Germany.
HRG boasts that it could play a role as a “golden partner” for overseas companies keen on exploring the huge potential of the Chinese market. China has been the biggest buyer of industrial robots in recent years.
The Automatica robotics and automation event was attended by over 800 companies, including the world’s top technology companies – including ABB, Kuka, and Yaskawa – to exhibit its cutting-edge technologies and valuable know-how about the domestic market.
Zhu Lei, vice-president of HRG, says: “We have received positive reactions from visitors and international counterparts at the exhibition, which will inspire HRG to upgrade our products and technologies.
“We believe that a consolidated tie-up with the world’s leading players in the robotics industry will be of far-reaching significance to China’s robotics industry.”
More than 100 companies showed interest in HRG’s service robots during the four-day exhibition, with HRG’s robots for food delivery, greeting robots and educational robots grabbing the most attention.
Other products displayed included healthcare robot parts and industrial robot software. Automated guided vehicles also attracted much cooperation intention. In addition, HRG says its industrial robot business unit made a “rosy debut” at the show with at least 20 companies expressing their desire for partnering or co-operating with the Chinese company.
HRG says it can offer a wide range of tailor-made services to its partners and clients, ranging from consultancy and consultation technical support to products and integrated solutions.
To date, HRG’s overseas partners include ABB, Kuka and Hocoma on robot products and education services.
The Chinese company is aiming high through tie-ups with big-name global companies that can help it enhance research and development capabilities, hone the skills of its staff and explore new areas for further growth on the domestic market.
It adds that foreign companies that have plans to enter China’s robot market can also benefit from partnering with HRG, as combined efforts to spur technology development and the “vast network” it operates can accelerate their expansions into the world’s largest robot market.
Zhu says he is highly confident that HRG will become a “golden partner” with a clutch of international companies after it impressed counterparts and visitors on the exhibition.
Zhu says: “HRG is now taking a global view in bolstering its future growth. Our strategy of becoming a global partner for international companies results from our resolution to internationalize the businesses to eventually boost the intelligent manufacturing of China.”
Moreover, by attending the upcoming China-Russia Expo on July 11, HRG also hopes to make the most of its geographic location to strengthen cooperation with Russian companies to tap both markets.
