Small businesses should keep their cashiers, according to the 2019 Cox Business Consumer Pulse on Small Businesses in the US.
The Amazon Go cashier-less shopping model is only of growing interest among respondents ages 18-29 – up eight percentage points from last year. Seventy-seven percent of surveyed consumers prefer to interact with other people at the checkout.
The preference for person-to-person interaction likely has to do with the level of service small businesses deliver. Fifty-three percent of surveyed consumers said small businesses provide better customer service than larger businesses.