By Andrew Till, vice president, technology, partnerships and new solutions, Harman Connected Services
Of all the day-to-day aspects of our lives, transport looks set to experience some of the most dramatic changes as the Internet of Things progresses.
It will impact everything from the driving experience to the very concept of car ownership. And with those changes comes a huge amount of opportunity for car manufacturers, cloud providers and telecommunications companies.
The potential that the IoT holds for the automotive market is only going to increase as new technology reaches the market. It’s set to come into its own once we see vehicle-to-vehicle (V2V) communications systems and cars with true “hands off” autonomous driving capabilities hitting the road, but even now the fundamentals are in place. Continue reading Connected cars: Driving the future
In the 1970s, if you had a car with air-conditioning, you’d probably have been the envy of all your friends, and you’d even have gotten more for your car on the second hand market. Today, it’s pretty much impossible to buy a new car that doesn’t have air-conditioning.
You’re more likely to find that you new car offers not just air-conditioning, but also heated seats (that you can control remotely with your smartphone), climate control, heated windscreens and a whole lot more.
Product innovation has always been top priority for car manufacturers, which is why they are among the top spenders in research and development. The question now is whether this is enough. Product innovation is taking place at such speed that a unique innovation today can easily be copied and manufactured by a rival firm tomorrow.
Product specifications and feature lists no longer offer that unique reason for the customer to choose one car model over another.So where does that leave car manufacturers? How can they find that X-Factor that will make customers desire one of their cars more than their competitors? Continue reading The car of the future: Think concierge on the move