Minority Report style highly personalised advertising moves one step closer

Cloudian, a provider of hybrid cloud object storage systems, has launched a system which recognises cars and displays advertising appropriate to the vehicle, and possibly its owner.

Cloudian says its HyperStore technology-enabled roadside digital advertising project in Tokyo has transitioned from a proof-of-concept to production use.

Spearheaded by Cloudian, Dentsu, and Intel, the project employs artificial intelligence-based vehicle recognition using HyperStore’s object storage and deep learning capabilities to present relevant display ads to drivers based on vehicle make and model.  Continue reading Minority Report style highly personalised advertising moves one step closer

Be part of our new publication: Industrial Internet

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Contribute articles and advertise in our new digital publication

Robotics and Automation News is planning a new ebook with the working title Industrial Internet.

The digital publication will be distributed through Apple and Amazon stores. Moreover, advertisers and commercial partners will have their content featured on the RoboticsAndAutomationNews.com website and Sensor Data, the accompanying newsletter.

The publication is planned to contain features about the following subjects:

  • Industrial Internet of Things
  • Machine-to-Machine Networks
  • Industrial Networks
  • Wireless Networks
  • Industrial Computers
  • Human Machine Interface
  • Control Systems
  • Supervisory Control and Data Acquisition
  • Ethernet
  • Programmable Logic Controllers
  • Artificial Intelligence
  • Deep Learning
  • Machine Learning
  • Manufacturing
  • Smart Factories
  • Transportation
  • Logistics
  • Cyber Security
  • Data Management

These are the subjects which are planned. However, it partly depends on you. If you are interested in other subjects we have not listed, contact us and let us know.

If you would like to be featured within any of the features listed or any new ones we develop in co-operation with you, we can agree a structure for a commercial partnership.

An example of a typical partnership would be: Article and Advertising package – from $500.

For more information, contact us: sales[at]roboticsandautomationnews.com

 

To err is human. To forgive is beyond the capacity of Googlebot, for now at least

Picture courtesy of Unity Ecommerce
Picture courtesy of Unity Ecommerce

About 10 years ago, this company launched a website – a women’s clothes and accessories boutique. Our collective web publishing skills and experience was limited as we are journalists by profession. We initially decided to carry advertisements from Google AdSense. We signed up and placed some of their ads on the website. It was an interesting learning process.

But fashion being a very highly competitive publishing sector, our website was getting very few visitors, measured in the hundreds per week, and none of them were clicking on the Google ads. It occurred to us that maybe there was a technical problem with the way we had integrated AdSense, so we asked one of our visitors to test the ad by clicking on it.

The visitor, who we did not know, was apparently located overseas. It was a random request by one of us in the office who thought it was a good idea at the time. Turned out, it wasn’t a good idea at all.  Continue reading To err is human. To forgive is beyond the capacity of Googlebot, for now at least