About 10 years ago, this company launched a website – a women’s clothes and accessories boutique. Our collective web publishing skills and experience was limited as we are journalists by profession. We initially decided to carry advertisements from Google AdSense. We signed up and placed some of their ads on the website. It was an interesting learning process.
But fashion being a very highly competitive publishing sector, our website was getting very few visitors, measured in the hundreds per week, and none of them were clicking on the Google ads. It occurred to us that maybe there was a technical problem with the way we had integrated AdSense, so we asked one of our visitors to test the ad by clicking on it.
The visitor, who we did not know, was apparently located overseas. It was a random request by one of us in the office who thought it was a good idea at the time. Turned out, it wasn’t a good idea at all. [Read more…] about To err is human. To forgive is beyond the capacity of Googlebot, for now at least