Suning launches its smart retail ‘Biu’ store to global markets

Suning, second largest of China’s top non-state-owned enterprises, has showcased its unmanned, automated ‘Biu’ store at CES 2018.

Suning’s ‘Biu’ store concept is big-data driven and powered by Facial Recognition and Radio Frequency Identification (RFID), bringing together the company’s experience and technology applications in “O2O” retail.

Since launching its first self-service store in Nanjing in August 2017, Suning has unveiled a further four cashier-less stores in China, with new stores in Shanghai, Beijing, Chongqing and Xuzhou, along with the inaugural store, proving a huge success with consumers, claims the company.

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