J.D. Power and Harman have announced an alliance that aims to significantly influence the automotive industry’s use of vehicle data to enrich customer experience, solve problems more effectively and help identify what consumers want from their increasingly automated vehicles.
Integrating customer insights with connected car data to provide original equipment manufacturers (OEMs) with more accurate feedback from owners is the shared goal of J.D. Power, a consumer insights firm, and Harman International, a subsidiary of Samsung Electronics Co., Ltd.
With the rapid emergence of new technology in the automotive industry, understanding driver behaviour and preferences within the vehicle is crucial for automakers.