J.D. Power and Harman have announced an alliance that aims to significantly influence the automotive industry’s use of vehicle data to enrich customer experience, solve problems more effectively and help identify what consumers want from their increasingly automated vehicles.
Integrating customer insights with connected car data to provide original equipment manufacturers (OEMs) with more accurate feedback from owners is the shared goal of J.D. Power, a consumer insights firm, and Harman International, a subsidiary of Samsung Electronics Co., Ltd.
With the rapid emergence of new technology in the automotive industry, understanding driver behaviour and preferences within the vehicle is crucial for automakers.
For 50 years, J.D. Power has been providing automotive consumer insights. Now, J.D. Power will work with Harman to help automakers around the world better measure and understand how their evolving products are satisfying customer needs.
“Having been on the OEM side for most of my career, I know the industry has been looking for this kind of solution for a long time,” said Doug Betts, Senior Vice President of Global Automotive at J.D. Power.
“The alliance of our two companies can credibly deliver the dream of merging consumer and vehicle data to provide a clear view of cause and effect.”
Harman Ignite, the automotive cloud solution, enables a unique view into driver usage patterns, and when combined with J.D. Power consumer data, will provide functional-level insights into how consumers are interacting with the systems and what they may want from the in-car experience.
In cooperation with OEMs, data only will be collected from consumers who opt in to share their data. This data will be anonymized and aggregated to protect consumer privacy.