ces

CES: What’s in it for me?

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The Consumer Electronics Show will be on soon. January 5-8, in Las Vegas, US. If you’re one of the lucky people going along, send us a picture or note about your highlights of the event. 

As a preview to the show, we find out from Infineon, one of the leading chipmakers for the auto market, what their view of the highlights will be, not just at CES, but also for the year ahead.

Infineon is probably going to face much more intense competition this year, mainly because of Qualcomm’s entrance into the auto market

infineon in-car

Qualcomm is already the largest supplier of chips for mobile devices, and by buying NXP – which itself previously bough Freescale to become the leader in the market – the US company is well on the way to moulding a microprocessor monster of a company.

But Infineon, with its long-established market expertise, seems confident of its future, partly because it’s in the right market at the right time. “Microelectronics define and enable tomorrow’s consumer trends,” says the company.

Semiconductors are the key components enabling mega trends in today’s society, including the mobility revolution and an energy-smart world, a security driven internet of things and augmented reality for mobile devices.

These trends and others are featured at CES 2017, and Infineon Technologies will be there to demonstrate how its innovations are “making life easier, safer and greener” in its exhibit, located in Booth MP25265 in South Hall 2 of the Las Vegas Convention Center.

The mobility revolution

Developments in both public and private transportation show how mobility is shifting from gasoline to hybrid and electric vehicles.

Also, safety enhancing advanced driver assistance systems will be incorporated into even greener self-driving cars in near future. Infineon helps to accelerate this development with several technological advances.

The company will show how automated driving is becoming reality thanks to such technologies as 77 GHz radar and lidar, 3D-cameras for driver monitoring and secure software updates over the air.

Sensing the world

Apart from automotive applications, Infineon’s technology also helps control building automation systems. It keeps multicopters on course and lets people control machines with a simple wave of the hand.

Highlights in the Infineon booth range from popular examples such as consumer drones, to innovative street lights that feature both 24 GHz radar intelligence and chargers for e-vehicles.

Making the IoT real

In smart devices and smart homes, Infineon’s technologies are changing how people interact with the machines they use every day. The newest technology advances will make the next-generation of always-on broadband wireless communications a reality.

Smart home and building automation will be illustrated vividly, with smart applications accessible for everyone, already today.

Securing your world

To fully leverage the advances of web-based services and payment systems, both privacy and the safety of personal information must be secured. Infineon’s security ICs help to keep users’ digital identities safe, to protect their computers and smart devices from hackers, and enable cashless payments that are simple and secure.

Infineon will show how near-field communications technology supports convenient payment with devices from rings to watches and how the FIDO Alliance increases security through two-factor authentication in the connected world.

Delivering green power

Experts estimate that efficiency programs save energy at 1/3 the cost of new generation 1, making energy efficiency an ideal resource for consumer and industrial electricity markets.

Power electronics and controllers building on Infineon’s expertise are at the heart of green power systems for lighting, power supplies and device chargers, making it possible to save energy practically everywhere and every time it is used.

Power saving demos at CES 2017 will include electronics to drive smooth dimming LEDs, high-efficiency power supply components for home and street lighting, and tiny, super-efficient power adapters and chargers.

Powering your life 

Infineon says it understands how semiconductors increase the performance and efficiency of modern technology and enable solutions that shape the way people live, work and play.

Not only industry has its demands – so have consumers. Infineon says it shows that its power solutions go in “cool” applications, from the world’s most powerful hair dryer to state-of-the art audio amplifiers.


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