Denso enlists Applied Controls to expand operations in the US

denso robots

Denso has enlisted Applied Controls to serve as one of the company’s key automation solution providers in the US. 

The contract enables Applied Controls to market and support Denso’s portfolio of robotics products as part of the robot-making giant’s expansion plans. 

Mark Anderson, Denso’s regional sales manager, says the Malvern, Pennsylvania distributor will have mid-Atlantic regional responsibility and will be making significant investments in training, personnel and demonstration hardware. 

Anderson praises Applied Controls. He says: “We go through a careful selection process when choosing an automation solution provider to distribute our products. Applied Controls is an elite high technology distributor in their area so we are delighted that they have decided to become a key participant in Denso’s growing US robotics business.”

Richard Gehring, president of Applied Controls, says: “Denso Corporation is the world’s largest user of small assembly robots – from their four-axis SCARA robots to five and six-axis articulated robots. 

“Denso requires its robots to deliver not only the highest levels of productivity but also low ownership cost – a key component needed to survive in an aggressively competitive automotive sector. This is one of the many reasons why we are pleased and proud to be associated with a company of this caliber.” 

Applied Controls is a 100 per cent employee-owned, full service distributor and automation technology center providing factory automation products to Pennsylvania, New Jersey, Maryland, Delaware and Virginia.

To better support their customers, the company says it has made a significant investment in products for demonstration as well as test labs, which are fully equipped and comprised of working, hands-on equipment for training and proof of concept evaluation.

In addition, Applied Controls maintains a staff of qualified applications engineers and product specialists dedicated to the success of their customer. They are highly trained and motivated to deliver a first-rate level of support, training and service, says the company. 

Denso was established in the 1960s, and claims to be the world’s largest user of small assembly robots, from four-axis SCARA robots to five and six-axis articulated robots.

More than 17,000 Denso small industrial robots are employed in the company’s own manufacturing facilities and more than 77,000 additional Denso small industrial robots are used by other companies worldwide, according to the company’s own figures. 

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