softbank robotics

SoftBank absorbs Aldebaran and adds robotics to its name

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softbank robotics

Japanese communications giant SoftBank is looking to build on its increasing brand awareness outside Asia with a change of name for Europe. 

SoftBank is the company behind the Pepper robot and the Aldebaran Robotics company, which developed Pepper and a number of other robotic systems and technologies including Nao (picture).

Now, SoftBank Group has decided to rename Aldebaran as SoftBank Robotics Europe and has changed the website accordingly.

In a statement, SoftBank said the change of the Aldebaran brand name to SoftBank Robotics was “in view of increased global brand awareness and business scale in the future”. 

More precisely, Aldebaran Robotics has been renamed to SoftBank Robotics Europe, among a number of other changes.

The company says the change is “part of the effort to build one large company group, to unify different entities and to better collaborate with existing and future international clients and partners”.

Headquartered in Tokyo, SoftBank Robotics is the SoftBank Group’s intermediate holding company responsible for its robotics businesses. SoftBank Robotics has offices in Japan, France, US and China.

Guided by the SoftBank Group’s corporate philosophy, “Information revolution – happiness for everyone,” companies under the SoftBank Robotics Holdings umbrella develop humanoid robots and are dedicated to continued research in the field of robotics and related products and services.

SoftBank Robotics says it “is driving technology forward by becoming a worldwide leader brand in robotics. The SoftBank Robotics brand name regroups more than 500 employees working in Paris, Tokyo, San Francisco, Boston and Shanghai.

Robots under the SoftBank Robotics brand, Pepper, Nao and Romeo, are used in more than 70 countries worldwide and offer innovative applications relevant for the fields of research, education, retail, healthcare, tourism, hospitality and entertainment.


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