DJI has reduced the price for its Phantom 3 Professional drone. It will now sell for $999, down from US$1,259, with similar price action taken in other markets around the world.
“We are constantly assessing our product range and market conditions to determine the most-appropriate and competitive pricing for consumers,” a DJI spokesman said.
“As more consumers advance their aerial photography skills, they are also asking for higher-quality cameras and more professional features on their drones. The price adjustment will enable more people to access our professional-grade aerial technology and open up more creative possibilities.”
The lower price comes around 10 months after drone first went on sale. DJI launched the Phantom 3 Professional in April 2015.